Friday, February 29, 2008

Money Making Tips for Article Marketing

Millions of people use the Internet each day in order to find a solution to a problem. Whether it is the solution to a homework problem or the reason behind a nasty cough there is an answer to be found somewhere online. Very rarely however does someone go online with the sole intention of buying a product or service. This is the reason why article marketing is such a powerful tool. You can establish yourself as a trusted expert in a particular topic, which will lead to you building a good, solid reputation. Selling a product or service is much easier when people trust you.

Below are some ways to make article marketing profitable:

  • Make the opening paragraph and title to your article unique enough to grab your reader’s attention. When you are searching for something online using a search engine you are going to be more likely to click on an article that has an interesting title and clearly state what the article is all about. Once you have clicked on the article you will be compelled to read the entire thing if it has a great opening paragraph right?
  • You need to write your articles in an easy to understand manner. The thing to keep in mind when you are writing content for the internet is that you are writing for all kinds of readers. This means that everyone from a twelve-year-old child to a ninety-year-old grandmother need to be able to clearly understand the message you are trying to get across. The best approach to take in writing your articles is getting rid of long flowery words and making your message clear and to the point.
  • Be sure to draw all the important points of your article together in the conclusion of your article. Make sure to leave a big impression on your readers so they will turn to you again when they are seeking additional related information. Establishing yourself as an expert in a topic is an excellent way to develop trust which will hopefully convert your readers to clients as most all consumers prefer to do business with someone they trust.
  • Be vigilant in submitting your articles to article directories. This is an excellent way to develop a large amount of back links to your website which will drastically increase the amount of traffic that you are currently getting. Article submission websites like www.ezinearticles.com are a great place to begin submitting your articles.

Labels: ,

Thursday, February 28, 2008

Top Tips For Making Money Online

There are almost as many ways to make money on the Internet, as there are sites online. One of the best things about online businesses is that they can be extremely inexpensive to set up and run. You are able to avoid overheads such as premises, stock, staff and equipment.

The first thing to do when you are considering starting an online business is how are you going to make money from your site? There are several options and we will discuss a few of the most common here along with some of the pros and cons of each type.

Adsense – Adsense are the ads run by Google on your website, people pay to have there ads displayed on various sites and the site owner gets paid when the ads are clicked on.
Pros – Easy to set up and the payments are coming from a very well respected company so your payments should be safe and guaranteed.
Cons – Unless you are in a very competitive market such as legal services, loans or insurance the amounts earned per click can be quite small.

Affiliate marketing – This is where you promote someone else’s products or service and you then get a percentage of each sale.
Pros – You can send an unlimited number of potential clients to a site to make purchases and the percentages earned can be large, so the profit potential can be excellent.
Cons – You are sending people from your site to make a sale, there is often no follow up contact between you and the client so you can not build up a relationship with them and sell to them multiple times.

Drop shipping – This is where you sell goods from your site, but you pass the order to some other company to send out the goods.
Pros – You do not have to hold stock, so your cash flow is freed up for further promotions not in stock.
Cons – You are relying on another company to send the goods purchased to your customer, if they are not as professional as you the customer may not be happy with the service and it is you who will have to issue a refund.

One thing you will need is a website, although there are even some opportunities that do not require you to have one, but a good standard site can be produced using free or very inexpensive software, you can also find free templates on the internet that you can use to build your site around.

The one thing I would never save on is good SEO(Search engine optimisation). With good SEO work, you will benefit from having your site higher in the search engines whatever way you choose to make money from it. You can try and optimize your website yourself or you can hire an SEO company. Why not try typing in SEO followed by the area you live in into a search engine to try and find a company near you. For example "SEO Wiltshire" or "SEO Salisbury".

Labels: , , ,